Today, the world is best known to be interconnected through a
network called internet where you can almost find everything you want. Such is
the impact of internet that anybody who is doing anything has their own space
on Internet virtual world. If you can get connected to internet, you can have
access to almost unlimited information available on millions of servers placed
all around the world. In earlier times, we use to have advertisement
commercials on Radio, TV, magazine and newspapers. There were other options
like big banners, hoardings, pamphlets and circulars, etc. But these methods of
advertisement are slowly substituted by online marketing campaigns like email
marketing, social media marketing and advertisement campaigns, running on
majority of commercial websites.
With advancement in technology and mobile devices, internet is
available in every small corner of the places we live or visit. When internet
has occupied that much interests and time of people then it is bound to have
lots of advertisers who would love to sell out their products and services to
this huge pool of internet users. Online marketing is rapidly taking over
traditional marketing techniques and very soon it will take over the later.
Online marketing is hugely depending on tracking online activities of internet
users. World’s most used search engine Google, is one of the biggest tracker of
online movement of billions of its service users through its partner websites
Google Search Engine, YouTube, Google+, Gmail, etc. Similarly other popular
internet services providers like Yahoo, Facebook and Microsoft also tracks down
the movement of their users, which is a part of their service level agreements.
Even browsers keep on tracking the browsing history of users.
Data of online tracking of users is maintained by websites having
analytic codes in their websites. These analytic algorithms use Cookies and
Search Queries to track the needs and taste of internet users based on their
demographics and IP address. They keep on recording information searched by
users, like purchases made online, etc. This data is then related on other
factors to make a final behavior pattern of users based on age, demographics
and sex, etc. This results into behavioral target marketing. With Behavioral
Targeting, the advertisers get access to the preferences, requirements and
taste of the people. Further, they get an idea about what people really want
and what more can be offered to them, which can create demand for new
products.
In this way, these analyses help sellers innovate new line of
products by which they can attract more buyers and eventually leading to big
profits. With analytic data using demographics, accurate estimates can be drawn
upon which entire marketing campaign can be created even for sales that are not
bound to be online. That is why websites having huge traffic are preferred by
these advertisers so that their products and services come into the knowledge
of more and more viewers. The downside of behavioral targeting is invasion of
privacy since it tracks down the products you have searched, amount of money
spend online for buying products, etc. This data is then used by marketers to
retarget their offerings to buyers. This technique is also known as stalking.
For all those people who want to protect them from these privacy
invasions, Proxy is a good alternate, apart from using options provided by
website owners, such as 'Google Opt-out’, which provide protection to users
from these privacy invasions in terms of tracking of their online movements. By
using a Best Proxy solution, a different IP address is shown to your ISP,
analytic websites and all those spy eyes keenly looking for your surfing
behavior on internet. Also various internet browsers provide options where you
can inform to various websites that you don’t want to be tracked. They also
provide options to manage cookies and other tracking add-ons. But using a Best
Proxy is by far is the best method where you can save yourself from these
stalkers and spy websites.
To conclude, there are lots of downsides of tracking of personal
information by various website owners but there are positives of this as well.
It is through advertisement that most of the web owners wants to keep their
services free of cost. Their expenditures are covered from running
advertisement campaigns only. In these way advertisers pays for those website
owners, who have valuable stuff like Reading Material, Images, Audios, Videos
and other resources of interest. So the best way is to ignore those
advertisements which are not for your use. Also you can use Opt-out options
provided by website owners or No-Tracking options provided by search engines,
or by using any Best
Proxy solution as mentioned above.




